Tomov, D. Marketing of university medical education – the foreign and Bulgarian experience
| dc.contributor.author | Tomov, D. | |
| dc.date.accessioned | 2012-05-03T11:49:39Z | |
| dc.date.available | 2012-05-03T11:49:39Z | |
| dc.date.issued | 2008-12 | |
| dc.description | Address for correspondence: Assoc. Prof. Dimitar T. Tomov, MD, MA, PhD; Department of Health Economics and Management; Faculty of Public Health; Prof. Paraskev Stoyanov Medical University; 55 Marin Drinov Street; BG-9002 Varna Bulgaria e-mail: dimtomov@yahoo.com | en_US |
| dc.description.abstract | Modern planning and management of university medical education and public health should obligatorily take into consideration the principles of marketing in this specific area of social life. The idea of implementing marketing of university medical education is supported by evidence from several foreign countries such as England, Germany, Japan, etc. The educational infrastructure is an obligatory precondition for state-of-the-art university medical education in any country. In the Medical University of Varna, rich experience has been gained with teaching students from abroad. The diploma received by Bulgarian citizens is accompanied by European certificate. Proper incorporation of Bulgarian research on marketing of university medical education into the international scientific community could help meeting the rising requirements of competitive and collaborative world health markets. | en_US |
| dc.identifier.citation | Marketing of university medical education – the foreign and Bulgarian experience - Acta Medica Bulgarica, 35, 2008, № 2, 68-74. | en_US |
| dc.identifier.issn | 0324-1750 | |
| dc.identifier.uri | http://hdl.handle.net/10861/134 | |
| dc.language.iso | en | en_US |
| dc.publisher | Централна медицинска библиотека, МУ София / Central Medical Library - MU Sofia | en_US |
| dc.subject | education market, university medical education, information infrastructure, Bulgaria | en_US |
| dc.title | Tomov, D. Marketing of university medical education – the foreign and Bulgarian experience | en_US |
| dc.type | Article | en_US |